Project Overview
A premium Eid gifting collection, Jasmine Eid Collection brought together hand-painted illustration, handcrafted chocolates, and Arabic calligraphy in a collaboration with Momenti Chocolatier and calligrapher Salwa Alazzouni.
Inspired by the elegance and fragrance of jasmine, as well as the familiar sight of jasmine trees on the way to Eid prayer, the collection celebrates generosity, beauty, and the joy of gifting.
The hand-painted botanical illustrations were integrated into the artisanal chocolates themselves, while the accompanying Arabic calligraphy completed a cohesive visual language that elevated the experience of Eid hospitality and gifting while honoring craftsmanship and cherished traditions.
My Role
Art Direction
Visual Identity
Hand painted illustration
Creative Concept Development
Photography Coordination
