Packaging design for Yatmor; a Saudi dates brand. The packaging celebrates the Saudi culture and reflects the brand's positioning as being the local luxury destination for all things related to dates. It offers premium quality offerings in a wide range of products.
The classic box is inspired by palm trees as the main pattern is inspired by the lines and movement of the palm leaves. It depicts their movement through curvy lines that also represent the element of time and how palm trees have been a constant element of our heritage during all times.
The 1st Ramadan box is inspired by habits of Ramadan. The pattern tells a story about the essence of Ramadan and the spiritual practices and journey that people experience during this month.
The 2nd Ramadan box is inspired by the phases of the moon. The pattern illustrates a cultural observation where dates are on every iftar meal during Ramadan. Dates are
a companion to people all this month long.
a companion to people all this month long.