Brand identity for Wingin' It, a cloud kitchen based in Saudi Arabia. The identity style is inspired by movie and cartoon posters of the 90’s era.
It’s experimental, dynamic, cheerful, and full of surprises. It appreciates 90’s aesthetics and reintroduces it in a way that young people relate to and enjoy.
It’s experimental, dynamic, cheerful, and full of surprises. It appreciates 90’s aesthetics and reintroduces it in a way that young people relate to and enjoy.
The logotype is inspired by the experience of eating chicken wings, the shape of the crisps and the melting sauce. Having a chicken disguised as a ghost for a mascot plays on the idea of the brand being a cloud kitchen and gives it a mysterious and surprising character to intrigue people and engage with them in a fun way.
Photo credit: Pinterest
