Melty Bites is a cookie kiosk located in Red Sea Mall for almost 10 years. It has grown and gained loyal customers, therefore, it needed to be rebranded with a modern approach.
The brand identity takes a vivid and fresh approach. The graphical elements and colors are inspired by the environment of pastries and baking where we see layers of ingredients overlapping to make a perfect recipe. The logo reflects fluidity through the use of the typography supported by graphical elements. The exclamation mark is used to give a scene of urgency, which sounds like a caution for something melting and freshly delicious.
