A brand identity designed for Dar Mohra, a high-end fashion brand based in Saudi Arabia. The name Mohra is one of the Arabic names of the young female horse. This inspired the brand identity to embody the spirit of the Arabian woman.
The visual direction of the brand is elegant and minimal; giving room for the products to speak and allowing the brand to be approachable on an international level.
The Arabic logotype is designed to reflect a feeling of expansion, boldness and authenticity by giving the Naskh script a fresh treatment and combining it with the English name in a harmonic way. It builds on our heritage yet transforms it into a modern brand that’s deeply connected to its roots.
